ABOUT
Hi, I'm Noelle, a strategic marketing and communications leader with 20+ years of experience in nonprofit and corporate sectors, managing large-scale, integrated, purpose-driven campaigns that support business priorities, enhance brand visibility, and engage diverse audiences. Expert in brand strategy and management, strategic planning, and stakeholder collaboration and engagement, with a passion for advancing global social and economic empowerment through data-driven storytelling and outreach.
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HIGHLIGHTS
Directed $1.5B CDFI communications strategy across 30+ markets, increasing small business owner capital investments by $50M+ and addressing capital gaps for entrepreneurs in low- and moderate-income communities through strategic partnerships, human interest stories, and targeted events and campaigns.
Elevated profile and influence of affordable housing nonprofit, boosting social engagement 58%, streamlining online education enrollment, launching internal communications program, and leading communications for $50M affordable housing bond that secured 74% voter approval.
Designed editorial strategy and content roadmap integrating story mining, human-interest features, community partnerships, and thought leadership—producing weekly articles, vlogs, and social content that consistently achieved above-average engagement rates.
EXPERTISE
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Strategic Marketing & Communications
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Brand Storytelling
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Stakeholder Engagement
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Executive & Internal Communications
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Crisis & Reputation Management
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Public & Media Relations
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Multi-Channel Campaign Strategy
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Digital Marketing & SEO
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Content Development
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Employee Engagement
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Project & Budget Management
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Team Leadership
WHAT OTHERS SAY
Anne Marie Holder, CEO + Agency Owner, Spark Strategic Ideas
“Noelle is a dedicated leader passionate about communications and DEI. She understands big-picture strategy and can motivate a team. We had the privilege of working with her to rename, rebrand, and market a nonprofit, which showcased her skills in the nonprofit sector. She also shared her experiences and insights from the corporate world. She has a big heart for serving her community and making the world a better place.”
Josh Jacobson,
CEO, Next Stage
“Noelle has a rare combination of strong communication expertise and project management skills, which makes her a valuable contributor to any team focused on enhancing brand and engagement. Her passion for social good and economic mobility benefits our community as we collaborate across sectors to remove barriers to success for people in poverty. I look forward to working with her as a colleague to advance Charlotte for all residents.”
Jacqueline O’Garrow, Board Chair, National Homelessness Law Center
“Noelle is an adept corporate communications strategist and public and media relations executive. She demonstrates strong project management while maintaining a focus on priorities. Noelle is experienced at assessing situations and efficiently and effectively developing appropriate solutions. She possesses solid ethics and social commitment. Over the past 13 years, I’ve collaborated with Noelle as a colleague and a nonprofit Board member, and her ability to balance strategic planning and project management is what sets her apart.”